This is the Golden Rules sketchpad, created by industrial designer Olivia Lee.
The lines you see are actually based on the mathematical principle of the golden ratio (φ) which can be applied to the design of everything, including fashion and architecture.
Examples?
Galaxy Dress by Roland Mouret.
CCTV building by Rem Koolhaas
Chanel 2.55 Purse by Coco Chanel
CCTV building by Rem Koolhaas
Chanel 2.55 Purse by Coco Chanel
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