FWA changing face

This is a picture from last FWA, shot at the closing of Christoforos Kotentos show. Christoforos Kotentos is not scheduled to hold a show at FWA this season though, and I cannot even begin counting the other absences from the list. As a matter of fact, FWA was announced last week, beginning tomorrow with press, blogs & twitter being quiet about this in an eery manner.

Questions:
1) Why the absences? Where is the hfda?
2) Why the late announcement and zero promo?

Answers coming from FWA PR office:
1 - When the hfda was asked to participate, they replied they are not ready to show for s/s 10 yet. FWA is changing face this season, with companies and new designers entering the game.
2- The late announcement came as a result of the late confirmations of the participants. Early and loud promo was therefore impossible.

This is the latest, I leave commenting to you.