The Survival of the Fittest

If you thought New Yorkers were mad for storming into that 5th Avenue H&M store the day Matthew Williamson's line was launched, put madrileños and madrileñas to your list too:



Why do we do this I wonder. What makes a lawyer pull off a sickie, a student to skip school and a mother to go fight like Hulk Hogan just to get an H&M piece of clothing labeled by some designer but 'made in China/Romania' nonetheless?

And if you think this would never happen to our country, think again. Here's a photo report from last November, when the Comme des Garçons collaboration was released. I went to H&M that used to be in Stadiou str. to see with my own eyes and took some shots whilst at it.

Remember that store?

08:50 - a restless qeue awaited the opening of the main door.
And then, you just had to be fast and furious...










A few days later, it was all gone. Literally...