


Although not an actual fan of Rei Kawakubo, I am aware of the effect a Comme des Garçons label can have on the fashion savvy. I also knew fashionistas all around the world were camping outside H&M stores to get their claws on the stuff. What I didn't know and wanted to learn first-hand was how the greek shoppers would react to this phenomenon. Now, if I was a good reporter I would wake up at the break of dawn and be one of the first outside the shop. But I am not a good reporter, I'm just a blogger who really loves to sleep in. So, I arrived outside the Stadiou H&M at 12:45 and looked inside cautiously. Weird, I thought. No mayhem, no chaos, no uncontrolable mob of mad women pulling half-torn garments from each other's hands. I stepped in and there they were: On a red carpet specially laid out for the occasion, with their own nameshake plastic hangers, perfectly lined and folded. "Ok, it's safe" I told myself and proceded to browse and see if there was anything worth its dough. The trench coat didn't look like the 150 euros price tag, as did both the button-down shirts and plain t-shirts. If you're going to buy a Comme des Garçons piece, it should at least look interesting. As I was thinking that all thais circus was just too much fuss over nothing, I noticed some thick black wool weird stuff. I pulled a random hanger and there it was: A cropped deconstructed jacket. Now we're talking, I said to myself. I also grabbed the tail coat, some culotte shorts and a deconstructed pencil skirt, and found myself a fitting room. The culotte and the skirt were no-nos. The thick wool didn't do my hips any favors and I wasn't convinced of their design quality either. But check those jackets out:






As is the amazing hat, which will look even better on the boyfriend's head.

***UPDATE*** You must absolutely check Susie Bubble 's coverage as well! She shot and edited an amazing video documenting the queues outside and frenzy inside major London H&M branches while interviewing shoppers, all by herself. Go see it now!
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